Profile:
Prof. Colin Fu is an Associate Professor in Marketing Science.
Dr Colin is leading the Disciplinary Track on Operations and Analytics. His innovative work
in integrating Generative AI through his novel Cognitive-AI Framework significantly advances
pedagogy in Operations and Analytics. His forward-thinking modernizes teaching and aligns with
industry trends, preparing students for future challenges. Colin, a Chartered Engineer from
the University of Warwick, was directs the MSc Business Analytics program at Surrey and serves
as an External Examiner for Imperial College London.